Ro was born to reconnect us to the stories behind the clothing. We believe it is urgent to rethink the existing fashion market model, putting Earth first. Embed environmental values in the context of sustainable fashion requires to construct a new basis for value creation and educate our aesthetic taste to appreciate the environmental impact during all phases.
Honesty and radical transparency are at the core of what we stand for. We are transparent not only, providing accurate information about materials based on origin and tracing materials and manufacturing sites, but also taking a deeper step in the whole brand impact and all processes, offering company and product sustainability scores.
We are focused on reducing the water footprint and protecting oceans as the fashion industry is further the second largest consumer of freshwater and contribute up to 35% of the primary plastic in oceans.
We produce every piece under careful consideration of natural renewable resources, from undyed organic fabrics to threads.
We have set circular design guides for every product and provide interactive maps where raw fabric, trimmings and manufacturing sites are traced.
Localism helps to ensure a better management to reduce our impact, that is why we manufacture 100% in Europe.
Sustainable fashion for us means building a wardrobe staple, yet beautifully designed with circularity in mind at the same time that we promote another kind of relationship with clothing that reduces the overconsumption of textiles.