circular design leaving plastic behind

Ro was born to reconnect us to the stories behind the clothing. We believe it is urgent to rethink the existing fashion market model, putting  Earth first. Embed environmental values in the context of sustainable fashion requires to construct a new basis for value creation and educate our aesthetic taste to appreciate the environmental impact during all phases. 

Honesty and radical transparency are at the core of what we stand for. We are  transparent not only, providing accurate information about materials based on origin and tracing materials and manufacturing sites, but also taking a deeper step in the whole brand  impact and all processes, offering company and product sustainability scores. 

We are focused on reducing the water footprint and protecting oceans as the fashion industry is further the second largest consumer of freshwater and contribute up to 35% of the primary plastic in oceans. 

We produce every piece under careful consideration of natural renewable resources, from undyed organic fabrics to  threads.

We have  set circular design guides for every product  and provide interactive maps where raw fabric, trimmings and manufacturing sites are traced.   

Localism helps to ensure a better management to reduce  our impact, that is why we manufacture 100%  in Europe. 

Sustainable  fashion for us  means building a wardrobe staple, yet beautifully designed with circularity in mind at the same time that we promote another kind of relationship with clothing that reduces the overconsumption of textiles.

our dont´s & do´s

No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messaging with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more

our dont´s & do´s

No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messaging with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more

about

Most  problems earth is facing will be resolved with  access to information. Unsustainable consumption patterns  relies on lack of knowledge of the real cost to the earth that our purchases have. Natural resources are precious and we must  connect from the true value of our clothes. We aim to work towards people could wear clothes that support their beliefs, who demand  honest information. See more.

@rothelabel

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