Ro was born to reconnect us to the stories behind the clothing. We believe it is urgent to rethink the existing fashion market model, putting Earth first. Embed environmental values in the context of sustainable fashion requires to construct a new basis for value creation and educate our aesthetic taste to appreciate the environmental impact of a garment.
Radical honesty is at the core of what we stand for. We are transparent not only, providing accurate information about materials based on origin and tracing materials and manufacturing sites, but also taking a deeper step in all processes whole brand impact, offering brand and product sustainability scores. We talk about our “pain points” because really believe this is the fastest way to face the challanges that fashion industry needs.
We are focused on reducing the water footprint and protecting oceans as the fashion industry is further the second largest consumer of freshwater and contributes up to 35% of the primary plastic in oceans.
We produce every piece under careful consideration of circular design to make easy recycling so all fabrics and trimmings come from natural renewable resources, from undyed organic linen and rainfed cotton fabrics to threads.
We have set circular design guides for every product and provide interactive maps where raw fabric, trimmings and manufacturing sites are traced.
Localism helps to ensure a better management to reduce our impact, that is why we manufacture 100% in Europe.
Sustainable fashion for us means building a wardrobe staple, yet beautifully designed with circularity in mind at the same time that we promote another kind of relationship with clothing that reduces the overconsumption of textiles.