Ro was born to reconnect us to the stories behind the clothing. We believe it is urgent to rethink the existing fashion market model, putting Earth first. Embed environmental values in the context of sustainable fashion requires to construct a new basis for value creation and educate our aesthetic taste to appreciate the environmental impact of a garment. 

scores & traceability

Radical honesty  is at the core of what we stand for.We take a deeper step in all impact processes of the whole brand, offering sustainability scores based on the report of Greenpeace. We have split up every product into its raw components and traced the material and the manufacturing. Knowing the origin ensures information is available to evaluate the environmental footprint and social conditions of sourced materials .Localism helps to ensure a better management to reduce our impact, that is why we manufacture 100%  in Spain.

Water footprint & zero microplastics

We are focused on reducing the water footprint and protecting oceans as the fashion industry is further the second largest consumer of freshwater and contributesup to 35% of the microplastics in oceans. We provide the water footprint based on real origin for every product to assure that we don’t contribute to water scarcity in some areas .All of our organic certified fabrics and trimmings come from natural renewable resources so we do not shedded any microplastic to the ocean.

Circular design

Less than 1% of the fiber used to produce clothes is mechanically recycled into new garments because of synthetics fabrics blend and synthetics trimmings that are difficult to remove as polyester thread, appliquees, ….We need to change to a circular economy instead of a linear economy. Our approach to sustainable fashion is based on circular design principles,aligning clothing design and recycling processes. That means using organic mono-materials,sewing organic thread and using different details of manufacture.

Rethink

The “need” for novelty has been one of the pillars of overconsumption.  We think it’s necessary to redirect  our need of novelties( trends) to other fields of our lives. We promote in our  social media  other kinds of relationships with clothing participating in swapping using  sharing app, second hand clothes…We also use it to unveil the damaging side of the industry and greenwashing to  create a well informed community.

Sustainable  fashion for us  means building a wardrobe staple, yet beautifully designed with circularity in mind at the same time that we promote another kind of relationship with clothing that reduces the overconsumption of textiles.

our dont´s & do´s

No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messaging with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more

our dont´s & do´s

No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messaging with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more

about

Most  problems earth is facing will be resolved with  access to information. Unsustainable consumption patterns  relies on lack of knowledge of the real cost to the earth that our purchases have. Natural resources are precious and we must  connect from the true value of our clothes. We aim to work towards people could wear clothes that support their beliefs, who demand  honest information. See more.

@rothelabel

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