Ro is born to reconnect us to the stories behind the clothing. I believe it is urgent to rethink the existing fashion market model, putting Earth first using a decolonial perspective. Embedding environmental values in the context of sustainable clothing requires constructing a new basis for value creation and educating our aesthetic taste to also appreciate the environmental impact of a garment.
scores & traceability
Radical honesty is at the core of what I stand for. I have taken a deeper step analyzing impactful processes of the entire brand, offering sustainability scores based on the needs of system change urgency taking into account my experience and experts opinions. I have split up every product into its raw components and traced the material and the manufacturing. Knowing the origin ensures information is available to evaluate the environmental footprint and social conditions of sourced materials. Localism helps to ensure better management to reduce our impact. 78% of the raw materials and 100% manufacturing stages take place within a 2200 km radius of our manufacturing clothing site in Spain.
Water footprint & zero microplastics
I am focused on reducing the water footprint and protecting oceans as the fashion industry is, furthermore, the second largest consumer of freshwater and contributes up to 35% of the microplastics in oceans. I provide the water footprint based on real origin for every product to assure that we don’t contribute to water scarcity in some areas. All of our organic GOTS certified fabrics and trimmings come from natural renewable resources so we don´t shed any microplastic to the ocean.
Justice led Circular design
Less than 1% of the fiber used to produce clothes is mechanically recycled into new garments because of synthetics fabrics blend and synthetics trimmings that are difficult to remove as polyester thread, prints appliques,…We need to change to a circular economy not based on the exploitation on far and developing countries. Our approach to sustainable clothing is based on circular design principles, aligning clothing design to recycling processes. I have created circular design guidelines for every garment, using organic mono-materials, organic sewing thread, different details of manufacture…
The “need” for novelty has been one of the pillars of overconsumption. We think it’s necessary to redirect our need for novelties (trends) to other fields of our lives. We promote in our social media other kinds of relationships with clothing participating in swapping, using sharing app, second hand clothes…and also unveil the greenwashing and the damaging side of the industry to create a well-informed community.
Sustainable fashion for me means building a wardrobe staple, yet beautifully designed with circularity and localism in mind promoting another kind of relationship with clothing that reduces the overconsumption of virgin materials.
our dont´s & do´s
No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messaging with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more
No targets for 2030. No distant customer relationship. No leaving out less sustainable materials information. No messages with simplistic highlights No recycled polyester in everyday wear. No viscose, modal and bamboo fibers. No dyed material from low standard water treatment countries. No “hybrid monster” blend fabrics. No organic cotton from regions facing water scarcity. See more
Most problems earth is facing will be resolved with access to information. Unsustainable consumption patterns relies on lack of knowledge of the real cost to the earth that our purchases have. Natural resources are precious and we must connect from the true value of our clothes.I aim to work towards people could wear clothes that support their beliefs, who demand honest information. See more.
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to time so we’d love to invite you to
join us and stay informed.