I have decided to create sustainability scores with the main focus on how they can help us to take the necessary actions needed urgently in the fashion industry. The overexploitation of resources due to overproduction and overconsumption are the main problems we need to solve. Usually, topics concerning reducing impact are divided into separate fields or into timing production phases but my approach is completely different, it is based more on action for speeding up the reduction on environmental impact, on a hierarchy where the most important action to fight again are on the base, as a Maslow Pyramid, listed per order of urgency. I propose making a fact check of each necessary step and measuring the percentages in 29 topics within seven different areas. As a brand, I consider that honesty is to face by making explicit details that are relevant to the sustainability issues and to relate them to our whole brand, as it is necessary to evaluate not only the product by itself but the impact as a company to not fall to greenwashing. Our scores refer to the weight of the total amount of material and we just only talk about the product when it refers to the end of the cycle. Our sustainability scores are aligned with the Report on the Fashion Industry released by Greenpeace.
99.3% traceability of raw materials and 100% manufacturing sites.This allows us to have a truthful measurement of our impact in order to take accurate actions. Impact scores are usually based on worldwide avereges, not for us.
100% freshwater footprint data published of our products based on origin. We get to find data using an average water footprint that is not real because using rainfed or irrigated cotton depends on the origin region of the crop.
0% of CO2 & energy data. 97% of organic plant-based fabrics. Polyester generates three times more CO2 emissions than cotton production. 73% organic fabrics so without fertilizer or less irrigation and tractor operation needed organic cotton uses: 70 % less primary energy demand (non-renewable) compared to avarage conventional cotton.
0% of suppliers disclosure. Although we would love to publish the breakdown of our expenses and manufacturers names, we are not as competitive to do it as our production is in small batches, so not a priority for suppliers. We always have to lead with timings problems because of it, if we do it we will for sure reduce our little competitive advantage. We promise when we grow up we will share it.
0% sales. The product has a cost, when you pay 100% of the price you are paying 100% fair human work and all the resources used. Discounts promote a non conscious consumerism, just because of the price and the false illusion of cumulative happiness. product has a cost, when you pay 100% of the price you are paying a 100% fair human work and all the resources used. Discounts promote a no conscious consumerism, just because the price and the false illusion of cumulative happiness.
0% boost marketing. One of the causes of overconsumption is unreal prices. Most online stores leave shipping costs free, thus promoting an unconscious consumption as returns and shipments are not free to the planet and therefore neither to you. No filters as “New collection” as it promotes to get the dopamine by novelty of physical things instead of experiences. We have added filter by water footprint.
65 % of content promotes awareness. Most of our posts in Social Media have to be with changing the relationship with clothing and relevant information about consumerism and changing the system. 50% of our pieces are matched with second-hand clothing.
reduce virgin material
100% everyday wear All our pieces are designed to everyday wear that ensure high rates of utilizations pants and tops have higher utilization rates. We think one-occasion clothing should be rented or borrowed
79% marker efficiency of our main materials consumption. It is in the design phase where the most effective decisions are to reduce impact. The average of the cut off is 75%.
10% of our products have a preorder service that uses recycled material so we are not holding in stock. We think one-occasion clothing should be rented or borrowed.
10% of second-hand clothing. We will increase this score as preloved clothing is the one that has less impact.
0% recycled fibres content in textiles. 100% recycled envelopes packaging from pre-consumer waste made in Europe. Paper can be recycled up to six times. We usually see in conventional clothing brands how PFCE and 100% recycling logos are in the same packaging.
39% of our materials are made from flax fibers or certified freshwater-free fibers as rainfed cotton or organic linen, reducing consumption of water.
73% of our materials are made from GOTS (Global Organic Textile Standard) fabrics and the 17 % of the rest do not use any pesticide to produce it, so we don’t contribute to human eutrophication of water, one of the main reasons for disappearing fish species.
100 % of our garments don’t release any microplastic to the ocean through the washing, any microplastic is causing starvation to marine species.
78% of the materials are shipped by land to our manufacturing site, reducing the introduction of invasive species by sea, one of the causes of animal extinction. 12% are shipped by air or sea.
100% high wastewater management standards
manufacturing sites. Our fabric and trimmings are produced in Europe or Turkey. GOTS certificates require all wet processing units to be treated with wastewater treatment plants, other certificates as OCS not.
99 % undyed materials (fabrics, pipings, labels,.), reducing chemicals released to oceans and 20% reduction in water usage, only threads and ropes have been dyed.
100% of our new fabrics and zipper tape have GOTS certificates and trimmings have OEKO-Tex 100 certificates. GOTS prohibit and restrict chemical inputs that may be used in conventional textiles and trimmings processing. These standards are stricter than REACH, and the “Candidate list of Substances of Very High Concern” of ECHA is prohibited. BCI cotton and OCS cotton have low criterias.
52% of our total stock products are 100% biodegradable without any disassembly process so until the industry recycling improves they could be given back to the soil.
CO2 EMISSIONS & ENERGY
78% of the raw materials and 100% manufacturing stages take place within a 2200 km radius of our manufacturing clothing site in Spain. Full traceability helps us prioritize the closer origin than selecting by pricing.
10% of our materials use fabric from CO2 neutral mill which is powered by wind energy and 0% carbon neutral in their process. We commit to offset reforestation once we have enough profits.
99% of our parcels in our e-commerce are delivered by land; we only sell b2c to European Customers. Sending 1 kg to the east coast to America by air is about 6.8 kg/CO2.
100% of renewable energy in website and office. We use a Spanish hosting company which generates electric power with self-consumption solar panels and data centers are powered using 90% renewable energy.
CIRCULAR DESIGN MATERIAL
99.9% of our materials are from renewable resources, which can be easily upcycled. Avoiding fossil fuel based materials is the only way to close the loop.
97% mono-fibers & plant-based fabrics, mixing plastic based and natural fibers make low quality recycled fiber, the content of non-cellulosic should be minimized for easy recycling.
CIRCULAR DESIGN PRODUCT
76% of our total stock products are 100% plastic-free (after disassembly of the zip) the rest is 99%. The fiber obtained is a high quality recycled one making it easier for sorting phase recycling.
anticolonialism & antispecism
100% ethical manufacturing of products as it is made in Spain. 83% of manufacturing material sites are in Europe and 17% in Turkey. Countries where living wage is below to minimum salary. We pay 30% more than the Agreement Clothing Sector.
100% vegan materials, we don’t sell any animal byproduct. Manure is used to grow organic cotton as is common in organic farming.
We have also aligned with the United Nations Sustainable Development Goals to do our bit in helping the world achieve those. These values are directed related to the following SDG:
6. Clean water and sanitation ,
8. Decent work,
12. Responsible Consumption and Production,
13. Climate Action
14. Life Below Water
15. Life On Land.