- Using materials sourced from renewable resources
- Prioritizing raw materials, which has not been dyed with chemicals.
- Tracing the true origin of every raw material and country manufacture.
- Having mainly styles made in GOTS certified and low water consumption fibers.
- Evaluating the impact of the material and product following circular design principles.
- Endorsing independent organizations that are conscious and taking trustful actions.
- Collaborating with artisans and textile industries established In Europe for centuries.
- Manufacturing all of our materials and garments in a low distance radius.
- Providing impact information based on the real origin of the raw material.
- Supporting pre-owned clothes and rethinking standards in fashion industry.
- Being the transparency and honesty our basic pillar.
When deciding about what to do, we thought it would be helpful to talk about what not to.
No targets for 2030, we are facing a climate breakout, we can’t wait to take action, we must rethink the boundaries and shake the foundations of the whole fashion industry now.Urgent and multi faced problems will not be solved as a long-term transition issue, we all should challenge the status quo.
No recycled polyester in everyday wear,as it released microfibers to oceans as the virgin one, it is more energy intensive to recycle PET into a fiber than to use organically produced natural fibers and it is degraded so after 2 down cycled. process. There is a lot we don’t know about microplastic pollution so minimizing shedding in the laundering process is a slow commitment taking into account the climatic urgency that we face.
No synthetic materials to ensure biodegradability of the whole product. Using synthetic polyester thread makes a monstrous hybrid product.
No viscose, modal and bamboo fibers, they are from natural resources, but the process used to transform the wood into pulp use toxic solvents and those are not recovered in most of the factories in countries where wastewater standards are low. Besides its pilling tendency make it a not durable fabric.
No dyed material from low standard water treatment countries. India or China is notorious for dumping untreated wastewater into local streams and rivers.
No “sustainable” blend fabrics. Mixing recycled polyester with organic cotton is creating monstrous hybrids impossible to recycle.
No organic cotton from region facing water scarcity. Our goal is to know water footprint of our material. Now we are basing our decision on true facts related to the country.
No distant customer relationship. We believe is crucial to have an input customer in order not to create unsold stock.
No endorse index sustainability supported for brand-led. Fast fashion retailers won’t be the ones to find solutions to end fast fashion. Its hidden purpose is to set slow down pace to change to circular fashion in order to continue being highly profitable pushing governments to follow their standards.
No leaving out less sustainable materials information. We believe in radical transparency and are committed to avoiding common marketing that emphasizes only the sustainable ones.
No messaging with simplistic highlights. We encourage to invest time to do a proper research of what type of business you decide to endorse. Some “sustainable” brand offer not a credible information because it uses to rely on incomplete information with the excuse to offer a simple language. We all know now that international and averages worldwide are not truthful information to know impacts.