circular design

easy recycling

DESIGNING WITH THE END IN MIND;THINKING ABOUT  HOW PRODUCTS WILL BE RECYCLED THROUGH MATERIAL CHOICES AND HOW CAN EASILY BE DISASSEMBLED.

 

 

 

 

 

 

 

 

 

  • We mainly use mono-fibers and biodegradable fabrics, so it is possible to recycle together and become other natural fabrics, after de-zippering and de-buttoning.
  • Threads are from eucalyptus trees so the final content of recycled fiber has a better recyclability as it is cellulose based. Polyester thread is used in the conventional fashion industry, but it is impossible to disassemble.
  • Our label and finishing trimming are made of cotton or linen so we make recycling easier as not necessary to remove it. Conventional labels are made of polyester.
  • We have removed any metal rivets in pants in order to not waste the top part of the pants as usually happens in conventional jeans.
  • We used embroidery cotton thread instead of positional print, as usually this part is cut and can not be recycled into fibers.
  • We have substituted back labels at jeans for cotton embroidery in order not to introduce a non cellulose based material.
  • We use a zipper with a cotton tape, so we make it easier to de-zip.
  • We use mainly undyed fabric/white color, it makes sorting easier as light colors can be dyed unlike the color garments which are separated by color.

reduce chemicals

PROCESSES, CERTIFICATIONS AND LOCATIONS WITH HIGH STANDARDS THAT REDUCE OR ELIMINATE THE USE OF HAZARDOUS SUBSTANCES.

 

 

 

 

 

 

 

  • We use GOTS organic certified fabrics, so any pesticides have been used to produce the plant-based fiber. However, most plastisols inks contain PVC.
  • Zip and threads certified OEKO-TEX® standards 100. It restricts the kinds of chemicals allowed in certified fabrics.
  • All materials are manufactured in Europe and Turkey[1], so the standards for water waste treatment are higher than conventional Asian manufactured clothing. 
  • 90% of our materials: fabrics, bias and tapes are raw materials, no chemicals used for the dying or finishing process reducing water waste footprint.
  • Our linen fabric is bleached using Chlorine-free processes.
  • Water based print labeling. Conventional printing uses Plastisols inks are popular because they’re inexpensive, good for mass production and they don’t clog printing equipment by drying out. However, most plastisols inks contain PVC.

reduce virgin material

MINIMIZING OR ELIMINATING WASTE IN THE PRODUCT CREATION PROCESS, USING RECYCLED CONTENT AND AVOIDANCE OF STOCK.

 

 

 

 

 

  • 79% marker efficiency of our main materials consumption. The average cut off is 75%.
  • 10% of our offer of products have a preorder service that uses recycled material so we are not holding in stock. 
  • Reduce labels to one on the inside.10% of our offer of products have a preorder service that uses recycled material so we are not holding in stock.
  • 100% recycled envelopes for packaging made in Europe.
  • Our pattern methods are aligned with the manufacturer’s method of sewing and machines used as patterns are changed after the first prototype.

longevity & versatility

PRODUCTS MADE STRONGER BY METHOD OF MAKE AND MATERIAL CHOICES AND CLOTHES  THAT EASILY ADAPT TO STYLE, SIZE AND PREVENT OBSOLESCENCE.

 

 

 

 

 

  • We use heavy weight fabric to ensure durability. 
  • Lyocell thread is stronger than other natural thread such as cotton. 
  • Button whipping
  • Tape at necklines to reinforce keeping the shape
  • High-quality zippers. 
  • Thread and main fabrics are cellulose-based so you can dye, prolonging life through refurbishment. 
  • We embrace difference; our straps can be adjusted to different heights. And buttons in some styles can be moved to fit different sizes.
  • We design everyday wear pieces, timeless silhouettes and neutral colors to ensure high rates of utilization.

promote awareness

RETHINK OUR RELATIONSHIP WITH CLOTHES TO EXTEND PRODUCT LIFE CYCLE TO REDUCE OVERCONSUMPTION AND AVOIDANCE OF STOCK.

 

 

 

 

 

  • When the product is worn out, we can facilitate the return of clothes informing you about your local thrift shops or collecting spots.
  • We are involved in clothing swapping local level, 
  • We match our outfits with second hand clothing in order to promote second hand consumption.
  • We help the access to pre-owned clothing and build a limited wardrobe stapled.