We have decided to create sustainability scores with the main focus on how they can help us to take the necessary actions needed  urgently in  the fashion industry. The overexploitation of resources due to an overproduction and overconsumption are the main problems we need to solve. Usually topics concerning reducing impact are divided into separate fields or  into timing production phases but my approach is completely different, it is based more on action for speeding up the reduction on environmental impact, on a hierarchy where all  the most important action to fight again are on the base, as a Maslow Pyramid. I propose  making  a fact check of each necessary step and measuring the percentage in the whole  brand. As a brand consider that honesty is to face by making explicit details that are relevant to the sustainability issues.

 

We  decided to relate the sustainability scores  to our whole brand as a commitment to honesty, as it is necessary to evaluate not only the product by itself but  the impact of the whole brand to not fall in greenwashing. Our scores refer to the weight of the total amount of materials  and we just only talk about the product when it refers to the end of the cycle. Our sustainability scores are aligned with the Report the Fashion Industry released by Greenpeace.  We have listed per order of urgency 7 important issues within which we can find 27 scores, 25 of which are related to the environment, focusing also on water impact as  is one of  our top priorities.

 

TRANSPARENCY

99.3%

traceability of raw materials and 100% manufacturing sites.This allows us to have a truthful measurement of our impact. Impact scores are usually based on worldwide averages, not for us.

CIRCULAR DESIGN MATERIAL

99.9%

 our materials are from renewable resources, which can be easily upcycled. Avoiding fossil fuel based materials  is the only way to close the loop. 

97%

mono-fibers & plant-based fabrics, mixing  plastic based and natural fibers make low quality recycled fiber, the content of non cellulosic should be minimized for easy recycling. 

CIRCULAR DESIGN PRODUCT

76%  

our total stock products are 100% plastic-free  after disassembly of the zip  so we make a high quality  recycled fiber obtained making it easier for sorting phase recycling.

 FAIR TRADE

100%

ethical manufacturing of products as it is made in Spain. 83% of manufacturing material sites are in Europe and 17% in Turkey

CRUELTY-FREE 

100%

vegan materials, we don’t sell any animal  byproduct. Although we suspect that manure is used to grow organic cotton as is common is organic farming.  

REDUCE USAGE WATER

39%

our  materials are made from flax fibers or certified freshwater-free  fibers as rainfed cotton or organic linen, reducing consumption of water. 

99 %

undyed materials, reducing chemicals released to oceans and  20% reduction in water use, only threads and ropes have been dyed.

100%

lyocell (man made cellulosic fiber) used reuses the solvent at a recovery rate of more than 99%  and 100% process made in Europe.

50%

freshwater footprint data published of our products based on origin. We hope we can get this information soon from our suppliers. See every product

ENSURE HIGH RATES OF UTILIZATIONS

100%

of our products are designed to everyday wear, pants and tops have higher utilization rates. We think one-occasion garment should be rented or borrowed.

Last updated April 2020.

 REDUCE IMPACT BIODIVERSITY WATER

73%

 our materials  are made from Global Organic Textile Standard fabrics and the 17 % of the rest do not use any pesticide to produce it, so we don’t contribute to human eutrophication of water, one of the main reasons of disappearing fish species.  

100 %

 our garments don’t release any microplastic to the ocean through the washing, any microplastic is causing starvation to marine species. 

78%  

the  materials are shipped by land to our manufacturing site, reducing  the introduction of invasive species by sea, one of the causes of extinct ones. 12% are shipped by air or sea

100%

 of our manufacturing sites  have  high wastewater management as our fabric and trimmings  are produced in Europe or Turkey. Gots certificates require all wet processing units must be treated with wastewater treatment plants , other certificates as OCS not.

99 %

undyed materials( fabric, piping, labels,…), reducing chemicals released to oceans and  20% reduction in water use, only threads and ropes have been dyed.

100%

lyocell (man made cellulosic fiber) reuses the chemical solvent at a recovery rate of more than 99%  and 100% in Europe.

REDUCE INPUT CHEMICALS

100%

Our fabrics and zipper tape have GOTS certificates and trimmings have OEKO-Tex 100 certificates. GOTS prohibit and restrict chemical inputs that may be used in conventional textile and trimmings processing. These standards are stricters than REACH and the “Candidate list of Substances of Very High Concern” of ECHA is prohibited. BCI cotton and OCS cotton have low criterias.

REDUCE IMPACT SOIL 

52%  

our total stock products are 100% compostable ( no polyester thread, labels, zip,..) without any disassembly process so until the industry recycling improves they could be given back to the soil, without pollute it.

TAKE ACTION URGENTLY 

100%

of our actions are focused to speed the change. We are committed to do all we can afford at this time. We see how some brands have double agendas and don’t invest in sustainability prioritizing profits.

REDUCE CO2 EMISSIONS & ENERGY

78%

the raw materials and 100% manufacturing stages  take place within 2200 kilometers radius of our manufacturing clothing  site in Spain. Full traceability helps us priorizating the closer origin than selecting by pricing.

 

97 %

of plant-based fabrics. Polyester generates 3 times more CO2 emissions than cotton production. 73% organic fabrics so without fertilizer or less irrigation and tractor operation needed our organic fabrics use 70 % less primary energy demand (non-renewable) compared to conventional cotton.

10% 

our materials use fabric from a CO2 neutral mill which is powered by wind energy and 0% carbon neutral in their process. We  commit to offset reforestation once we have enough profits.

99%  

our parcels in our ecommerce are delivered by land, we only sell b2c to European customers. Sending 1 kg to east coast to America by air is about 6.8 kgCO2 

100%

of renewable energy in companies needed for operation  that exist the green option. We use a Spanish hosting company which generates electric power with self-consumption solar panels and data centers are powered using 90% renewable energy. Our office is powered with renewable energy too.

0% 

Carbon per kg  and energy data published of our products based on origin. We hope we can get this information soon from our suppliers.

REDUCE VIRGIN MATERIALS

79%

marker efficiency of our main materials consumption. It is in the design phase where the most effective decisions to reduce impact. The average of cut off is  75%.(1)

10%

our products have a preorder service that uses 60%  preconsumer recycled cotton so we are not holding in stock. We think preorder is the future of first hand clothing. We hope we can raise soon this score. 

100%

recycled envelopes packaging from pre-consumer made in Europe. Paper can be recycled up to six times. Some conventional clothing brands use PFCE and 100% recycled logo is in the same packaging.

REDUCE SOLID WASTE

Manufacturing phase: Cutting phase  0,11 kg of waste per kg of  fabric ; 0,02 kg of plastic pattern ; 0,02kg  paper pattern per kg of fabric.  We still have not achieved  that our manufacturing site makes 100% separation so we count all. Embroidery garments have 0,01 kg per piece of cellulose fabric.

Production Phase: We still do not have that information. We keep pushing suppliers.

We have also aligned with the United Nations Sustainable Development Goals to do our bit in helping the world achieve those.  These values are directed related to the following  SDG: 6. Clean water and sanitation , 8 Decent work, 12. Responsible Consumption and Production, 13. Climate Action 14. Life Below Water 15. Life On Land.

We have listed 27 topics, 25 of which are related to the environment, focusing on water impact as  is our top  priority.  We know there are many topics we have not still measured  but we keep pushing suppliers. Every month we gently ask them to send us water and  co2 footprint, energy consumed and waste management  of the materials we use . Although we would love to publish the breakdown of our  expenses and manufacturer names, we are not as competitive to do it as our production is in small batches. We always have to lead with timing, stocking problem because we are small, if  we do it we will for sure reduce our  little competitive advantage. We promise when we grow up we will share it.