We have decided to create sustainability scores with the main focus on how they can help us to take the necessary actions needed urgently in the fashion industry. The overexploitation of resources due to an overproduction and overconsumption are the main problems we need to solve. Usually topics concerning reducing impact are divided into separate fields or into timing production phases but my approach is completely different, it is based more on action for speeding up the reduction on environmental impact, on a hierarchy where all the most important action to fight again are on the base, as a Maslow Pyramid. I propose making a fact check of each necessary step and measuring the percentage in the whole brand. As a brand consider that honesty is to face by making explicit details that are relevant to the sustainability issues.
We decided to relate the sustainability scores to our whole brand as a commitment to honesty, as it is necessary to evaluate not only the product by itself but the impact of the whole brand to not fall in greenwashing. Our scores refer to the weight of the total amount of materials and we just only talk about the product when it refers to the end of the cycle. Our sustainability scores are aligned with the Report the Fashion Industry released by Greenpeace. We have listed per order of urgency 7 important issues within which we can find 27 scores, 25 of which are related to the environment, focusing also on water impact as is one of our top priorities.