This brand started being aware about the problem of plastic pollution in the oceans. Implementing industry standard polyester or Rpet thread was not an option as we keep same problem about the biodegradability of the garment. Organic cotton was neither even an option because all the thread available comes from countries with scarcity water problems. Lyocell is fully biodegradable and provided the strength we need it.

Lyocell fiber is a man-made cellulosic fiber. It is made by chipping wood and processed into pulp before being processed into fibers. The process developed by Lenzing involves direct dissolution of cellulose pulp in an organic solvent, without any chemical change and recovers more than 99% of the solvent in a closed loop. On the other hand, viscose, rayon and bamboo use toxic solvents called sodium hydroxide and carbon disulphide in an open system.


Results indicate that Lenzing lyocell fiber has the following potential impact savings over conventional cotton [1]:

  • It’s requires no irrigation, It reduce to 95% blue water footprint (283 l/kg).
  • It needs no treatment with pesticides, and no fertilizer.
  • Reducing agricultural inputs Co2 as no pesticide, it is 76% reduced global warming potential.
  • Reduce impact on wildlife: 77 % percent reduced eutrophication potential.
  • Without fertilizer or irrigation needed our organic cotton uses: 70 % less primary energy
  • Maximize land use: Eucalyptus trees can thrive on land that is not fertile enough for food crops.


The wood pulp purchased more than half comes from  South Africa from FSC plantation (eucalyptus and acacia). The rest comes from wood (birch,beech,aspen..) grown in FSC semi-natural forests of USA, PEFC central Europe and Scandinavia. Often we read that the wood pulp purchased by Lenzing  raw material comes from Austrian forests but this is not applied By Lyocell fabric . Origin of this wood matters because according to environmental not for profit Canopy 1/3 pulp  used in the industry coming from ancient and endangered forests.


We want to add this quality in our main fabrics as is much less thirsty than cotton.  Being aware that it should be come from managed sustainably forest. Fashion industry could not move all production to forest-based materials because it will mean more deforestation