This brand started being aware about the problem of plastic pollution in the oceans. Implementing industry standard polyester or Rpet thread was not an option as we keep same problem about the biodegradability of the garment. Organic cotton was neither even an option because all the thread available comes from countries with scarcity water problems. Lyocell is fully biodegradable and provided the strength we need it.
Lyocell fiber is a man-made cellulosic fiber. It is made by chipping wood and processed into pulp before being processed into fibers. The process developed by Lenzing involves direct dissolution of cellulose pulp in an organic solvent, without any chemical change and recovers more than 99% of the solvent in a closed loop. On the other hand, viscose, rayon and bamboo use toxic solvents called sodium hydroxide and carbon disulphide in an open system.